![]() Since you’re focusing on increasing your reach to top companies and professionals, the value you receive from any successful conversions is likely to be high as well.Īdvertising on LinkedIn has proven to be cost-effective for many businesses. However, keep in mind your target audience. Indeed, the cost per click for LinkedIn ads ($5.26) is higher than other platforms like Facebook ($0.96) and Twitter ($0.38). But Aren’t LinkedIn Ads Really Expensive? As a result, you can then use these metrics to build more effective marketing campaigns down the line. Whether you want to send traffic to specific pages or downloadable content, using lead gen forms allows you to track insightful metrics. Evidently, these are pre-filled forms attached to your LinkedIn ad campaigns and improve conversion rates. Use lead gen forms to drive qualified leads to your company. Not only will advertisements directly reach targeted profiles, increasing your LinkedIn presence will lead to more organic traffic from search engines and shared content. Notably, LinkedIn ads can help grow your brand visibility in the B2B marketplace. To build a trusted brand online, you need a robust social presence. Here are two of the most significant advantages to LinkedIn ads: That means your ad dollars will be well-spent, targeting the right people. 40 million LinkedIn users are in decision-making positions.LinkedIn is the most popular social network amongst Fortune 500 companies.Out of the roughly 310 million active monthly users, 40% access the platform daily.That makes it the biggest social network for professionals and businesses by far. LinkedIn has over 800 million users around the world.Here are some stats that should convince you to take LinkedIn ads seriously: In fact, by populating your page with valuable content, you can also complement your advertising strategy and achieve organic growth. You can furthermore share industry news, spark discussions with peers, and form connections that may lead to future collaboration. That’s because you can do far more than run paid marketing campaigns on the platform. If connecting to other businesses and professionals is your aim, then running ads on LinkedIn will offer you the greatest return on your investment. Good for engaging with community, low-cost Good for highly-specific B2B marketing, thought leadership Here is a basic comparison of the differences between running ads on LinkedIn, Facebook, and Twitter. Therefore, while it has grown into a social media platform in its own right, it still primarily serves businesses and professionals. That’s because the platform was specifically created as a corporate recruiting tool. In a nutshell, LinkedIn is the best platform to run ads targeted at businesses and working professionals. In addition to being one of the best recruiting tools on the market, LinkedIn’s platform can help increase sales and establish a professional social media presence within any industry. More than ever, LinkedIn is becoming an essential part of how companies do business. Is your goal to build meaningful leads, share valuable content, and grow your B2B community organically? If so, using LinkedIn ads should form a critical component of your marketing strategy. By using these paid marketing tools, you can access the entire LinkedIn social network through sponsored posts, dynamic content, video ads, and more. LinkedIn ads are the best way to reach a professional network. We’ve compiled a complete guide that walks you through the various LinkedIn ads and how to use them. If you can provide the answers they’re looking for, you’ll achieve a significant return on your ad campaigns.īut what makes LinkedIn ads any different from ads on other social platforms? In other words, what can you do with LinkedIn ads, and how do you get started creating them? They want to find solutions, form connections and share their information with others. What’s the biggest benefit of LinkedIn as a social networking platform? LinkedIn users are on the platform for a specific purpose. ![]()
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